I'm currently Principal Product Designer at Citizen app. I recently redesigned and launched our new home tab and visual design style.
For most of 2021, I was lead designer on Protect, Citizen's first revenue product with the Protect Agent experience as the hero feature. We reached $15m ARR in the first year.
During the pandemic, I led design with a small and scrappy team that hustled to build our Covid safety app called SafePass. Again, we saw world-class retention rates before deciding to sunset the project in late 2020 to focus on new opportunities.
Before joining Citizen, I spent a few years freelancing (2017-2019). During that time I worked with Daily Harvest to establish their product development process and designed numerous improvements to the core user journey with an overall lift to conversion of 8.5%. Additionally, I partnered with their in-house creative team on a new visual design with the launch of a new home screen and scalable design system.
I was a product designer (various levels) at Prolific Interactive from 2014-2017. Towards the end of my tenure, I spent a year redesigning the Motel 6 mobile experience (Android and iOS) from the ground up.
Before that, I lead the design of Baublebar's first mobile product.